GreenLight

May 3, 2012

Buzz Lands on GreenLight

Today Buzz Aldrin stopped by our New York office to celebrate two successful ad campaigns that GreenLight negotiated on his behalf: one for BMW in Spain and another for Budweiser in the US.

GreenLight has represented Buzz since 2006. His accomplishments have left an indelible mark and represent the highest values of the human spirit. His place in history was secured with those first steps on the moon, but he continues to inspire, teach, and lead.

Contact us to learn more about advertising, promotions and merchandising opportunities.

Photo: Buzz Aldrin with GreenLight team in New York office.

This week the Hebrew University of Jerusalem launched an updated and expanded Einstein Archives website, containing 80,000 documents, including personal letters, speeches and notes on groundbreaking research, are accessible by the public for the first time.

The launch also marks Einstein’s 133rd birthday, which was on March 14.

Documents include:
• A letter to Azmi El-Nashashibi, the editor of Falastin, suggesting an original solution to the Jewish-Arab conflict
• A moving postcard to his sick mother
• A letter from his young mistress, Betty Neumann

Review all documents at the Einstein Archives website >>

Today, we are proud to announce the launch of GreenLight Music: a groundbreaking new website that gets the permissions you need to use the world’s most popular music for presentations, websites, videos and corporate projects – quickly and easily.

GreenLight Music lets you “Make an Offer” for the song you want to license online. Once accepted by all of the song owners, you can purchase and print the license. Or you can select one of the preapproved, prepriced songs in our “Get it Now” section, which allows you to use the song immediately.

With the GreenLight Music Guarantee, we promise to seek the permissions you need quickly, negotiate competitive prices on your behalf and protect you for the cleared uses.

And if you register for an account today, you’ll even have a shot at winning a VIP package to attend the MTV Video Music Awards.

Find the perfect song for your project today >>

GreenLight released its Ad Gauge results from the 54th Grammy® Awards. Three out of eight ads featured a celebrity endorsement or licensed song, which is a slight increase over use of entertainment content from its Ad Gauge results in 2011.

The GreenLight Ad Gauge analyzes advertising during the world’s biggest television music event as a barometer to identify trends in how brands are using celebrities and pop music in their TV commercials.

Key findings from GreenLight’s 2012 analysis include:
• 21% of ads featured celebrity endorsements, including Jennifer Lopez, Taylor Swift and Paul McCartney
• 21% of ads featured licensed pop music, which has remained relatively consistent the past four years
• 37% of ads featured some kind of entertainment element (either a celeb endorsement or licensed music), a slight increase from the 35 percent seen in 2011

Read the full report>>

Tomorrow marks the 165th birthday of Thomas Edison, one of the world’s greatest inventors and Life Magazine’s “Man of the Millennium.” Known for his insatiable curiosity and great determination, Edison’s work led to the invention of the light bulb, phonograph and the motion-picture camera.

Learn more about this remarkable man>>

This week, we announced that GreenLight has been selected to
represent Dr. King, one of the most recognized and respected leaders of the civil rights movement. This is the first time that Dr. King’s estate has engaged with an external agency to commercially represent rights to his name, image and likeness.

“GreenLight represents many of the world’s greatest icons and we believe that, together with GreenLight, we can extend the reach of Dr. King’s legacy,” said Stephen Rubino, President and CEO for the Estate of Martin Luther King Jr.
“Dr. King is recognized as one of the most influential civil rights activists of all time, but he was also a minister, human rights advocate, dynamic leader, and dedicated family man. Our assignment is to present the totality of the man by creating meaningful partnerships with a variety of global brands.” said David Reeder, Vice President of GreenLight. “His image has become a symbol for freedom, justice and equality and we are honored to represent a man who embodies such enduring values and principles.”

Learn more about Dr. King >>

This week, we announced the acquisition of Norm Marshall Group, a global leader in entertainment marketing and product placement.

Norm Marshall was established in 1979 and has coordinated thousands of iconic placements in some of the industry’s most renowned film and television productions. The agency represents the world’s top brands to the entertainment industry through product placement, promotions, entertainment media outreach and celebrity seeding. Norm Marshall’s roster of clients features the world’s most recognized brands including General Motors, Heineken, Motorola, Puma and Xbox.

“Norm Marshall’s proven success in product placement and entertainment marketing complements GreenLight’s expertise in securing permissions to music, film, celebrity and entertainment content” said David Reeder, Vice President of GreenLight. “ We’ve created a complete end-to-end integrated entertainment solution for our clients.”

Learn more >>

GreenLight released the results of its second Ad Gauge of The X Factor UK finals. The report shows an increase of licensed music and celebrity endorsements from previous years, including:

• 36% of ads featured celebrity endorsements, up 7% from last year
• 53% of ads featured licensed music, up 12% from last year
• Overall, 64% of ads featured celebrity endorsement or licensed music, up 12% from last year’s The X Factor final weekend
• Global brands – from Dior to Nikon and Nintendo – partnered with instantly recognizable intellectual property and celebrities

Contact us to learn more about the report or to discuss music licensing and celebrity endorsement opportunities.

Everyone knows that Einstein was a scientist, a genius and a Nobel Prize winner. It’s no surprise that his popularity spans all cultures and ages.

But did you know that he played the piano and violin to relax? That the eyes of Star Wars’ Yoda were modeled after his? Or that he has over one million fans on Facebook?

Visit our site to discover more entertaining facts, read interesting quotes and enter to win an Einstein telescope and book.

Forbes magazine published the top earning dead celebrities, or delebs, list this week. Legendary icons Albert Einstein, Steve McQueen and Andy Warhol were included in the top 15 list.

”

In the same issue, Forbes highlights Elizabeth Taylor as the next big thing in the world of delebs. David Reeder, GreenLight Vice President, was asked about the future of her brand. He believes that the time is now for Taylor’s estate managers to start leveraging her brand. The public usually has to go through a period of figuring out how it wants to remember a celebrity. He believes that time has passed and the commercialization of Taylor’s image could begin.

Read the full article >>

See Forbes top delebs list >>