GreenLight

On the 13th anniversary of Princess Diana’s death, admirers could be found leaving flowers outside Kensington Place. They could also be found in China’s Shenzhen airport, staring aghast at an advertisement featuring a Diana lookalike playing the cello in her underwear.

Yahoo News has the full story of the controversial poster. Read it here.

Since first airing months before the World Cup, ads for Carlsberg have increased the brewer’s market share by 1.8 percent and made it the number one brand in the first four weeks of the tournament. Saatchi & Saatchi, the masterminds behind the campaign, built 90-second spots featuring English sports legends in order to inspire the England team this summer.

The campaign proves the value of using celebrity endorsements and partnerships to increase the visibility of the brand and generate additional revenue. Find out which sports stars were included in the campaign here.

No stranger to endorsements, Jersey Shore’s Mike “The Situation” Sorrentino earns his latest $400,000 from Devotion Vodka. As spokesperson, “The Situation” will extol the virtues of the protein-infused Vodka, a concoction ostensibly aimed at those young night lifers who refuse to sacrifice their chiseled physique for a good night’s buzz.

Read the details of this and other product endorsements from “The Situation” here.

With a roster that rivals some record labels, Justin Bieber joins skin care company, Proactiv, as their newest spokesperson.

The announcement led Billboard Magazine to contact GreenLight’s own David Reeder for his thoughts on the lucrative $3 million deal. “The idea of selling out, which was pretty fundamental to the world of musicians, has pretty much gone away,” says Reeder. “There are still holdouts, like Bruce Springsteen, but younger artist don’t view their image to sell products as selling out.”

Read the article in its entirety, here.

Don’t forget to take a look at our experience with clearing iconic talent.

You don’t have to be an aviation enthusiast to appreciate these Dayton International Airport commercials. Watch the four-spot series right here!

We cleared the Wright Brothers’ likeness for their portrayal as relaxed, fun loving travelers. Sure, air travel has undergone some serious upgrades since their time, but they’re catching on very quickly. In fact, take note, they already have smart phones!

Interested in bringing the Wright brothers to your project? Look no further!

GreenLight represents the personality rights of iconic figures, Wilbur and Orville Wright.

GreenLight CEO Gary Shenk explains in Music Week magazine, the UK’s music industry trade publication, why the music industry should consider the long-tail opportunities of music licensing.

The article discusses how research conducted by GreenLight shows that there are growth opportunities in the sync licensing market as music becomes more integrated with new products and distribution networks.

Read the full article here: GreenLight on Music’s Untapped Millions

GreenLight is a global media licensing consultancy, working with leading advertising agencies and multinational companies to create innovative advertising, packaging and products that involve music licensing. Read More

In India, the lucrative celebrity endorsement industry has many brand consultants worried over an approach they might call too fast and too furious.

Bollywood stars account for 80% of the 185 million dollar industry. In a market so large and competitive, many worry that celebrities are rushing toward the money while bypassing essential questions about their relevance to the brand.

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Roseanne Cash, the first daughter of legendary musician Johnny Cash, released a memoir regarding her own life and what it was like growing up in the Cash household. She also reveals details of her transition from Johnny Cash’s daughter to a singer, song writer, and successful performer in her own right. Click here for more on Roseanne Cash’s new book, “Composed.”

GreenLight represents the merchandising and advertising rights to the iconic figure, Johnny Cash. Learn more about Johnny Cash here.

China has recently signed a deal with a renowned, international New York advertising agency to create a series of commercials featuring such celebrities as professional basketball player, Yao Ming, and pianist, Lang Lang.

The campaign comes on the heels of a disappointing survey, revealing that only 39 percent of those surveyed had a positive view of China.

Read more on how this campagin is a departure from previous ads.

GreenLight specializes in negotiating talent contracts, clearing sports talent for promotions, and securing athlete endorsements for global audiences, including those of China and Japan. Find out More

After 9 years on the air and 120 million songs sold on iTunes, the hit Fox franchise is moving its musical rights from Sony to Universal Music Group. Creator Simon Fuller felt that UMG will help to “inject some new power” into the hit series.

As American Idol sits on the horizon of its 10th season, will Jennifer Lopez also be a part of all the changes? Find out more here.

GreenLight works with both Sony and Universal, as well as many others in securing clearances for client projects, including multimedia advertising campaigns to musical greeting cards. Read More Here