Celebrity Endorsements Soar 150% in 2010 Grammy® Awards TV Ads

by greenlight on Feb.01, 2010, under Press Releases

GreenLight (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, today released the results of its annual GreenLight Ad Gauge of the 52nd annual Grammy® Awards, revealing a 150% spike in ads featuring celebrity endorsements. The full report is available here. And the full press release is available here.

Additional coverage on the Grammy Ad Gauge:

Forbes.com The Biz Blog: The Grammys’ Other Winners
Reuters: Star power: Celebrity Endorsements Surge at Grammys