GreenLight

American Family Insurance

• Watch “The Munsters” spot >>
• Watch “The Brady Bunch” spot >>
• Watch the “Green Acres” spot >>

• Client: Element79
• Project: American Family Insurance TV spots
• Task: Clear studio copyrights and inspiration rights for three TV shows

Ad agency Element79 was creating an integrated marketing campaign for American Family Insurance, and it wanted to include references to three classic American television shows.

The biggest catch: They were on a tight timeline and it was the holiday season. Element79 turned to GreenLight to clear the use of clips from Green Acres, The Munsters, and The Brady Bunch. GreenLight cleared the required rights in just three days.