GreenLight

Coldwell Banker

• Client: McKinney
• Project: Coldwell Banker’s Iconic Homes TV campaign
• Task: Clear landmarks and buildings

Coldwell Banker launched a series of marketing campaigns in 2009 highlighting the company’s innovation and hope for the future of real estate.

Advertising agency McKinney immediately turned to GreenLight to help clear media for the first in the series, titled “Iconic Homes,” which featured properties such as the White House, Frank Lloyd Wright’s Fallingwater, and George and Jane Jetson’s space-age residence.