Comcast

Comcast

  • Client: Goodby, Silverstein & Partners
  • Project: Comcast TV spots
  • Task: Clear host, guest star, and contestant image rights, guild negotiations

Comcast and its ad agency decided that $20,000 Pyramid, a classic American game show, was what they needed to set them apart in a competitive marketplace. It also opened a Pandora’s box of rights issues.

Rights to the show, contacting the host, guest star, and contestant for approval, guild negotiations … the list of obstacles went on and on. GreenLight was up to the challenge, however, and cleared up every usage issue in record time.