Commerzbank

  • Client: Argonauten 2
  • Project: Commerzbank promotional campaign
  • Task: Clear publicity rights for Marilyn Monroe and Laurel and Hardy

Germany’s Commerzbank wanted to create a limited-run, collector’s edition series of credit cards. Argonauten 2 came to GreenLight with a list of celebrities they wanted to use — and a limited budget. GreenLight narrowed the list to Marilyn Monroe and Laurel and Hardy. Because of our experience and existing relationship with these estates, we were able to identify opportunities for Commerzbank, which led to a better price and faster turnaround time for rights clearances.