GreenLight

Dayton International Airport

• Watch the “Seat Change” commercial >>
• Watch the “Vacation” commercial >>
• Watch the “166 Steps” commercial >>
• Watch the “Non-Stop” commercial >>

• Client: Nova Creative Group
• Project: Dayton International Airport commercials
• Task: Clear rights to use the representations, names, characterization, and likenesses of the Wright Brothers

When Dayton International Airport wanted to use the Wright Brothers as spokesmen, GreenLight was asked to secure the rights. The fathers of aviation — who were from Ohio — were ideal to promote the ease and convenience of air travel, while reminding the world about Dayton’s aviation heritage. GreenLight had fostered a positive relationship with the Wright Brothers estate and was therefore able to clear the rights to use the brothers’ likenesses in a series of local TV spots.