Denver Water

  • Client: Sukle Advertising & Design
  • Project: Water conservation print campaign
  • Task: Clear the use of Albert Einstein

In an effort to raise awareness about water conservation on behalf of Denver Water, Sukle Advertising & Design created a print campaign to encourage residents to cut back on the time they spend watering their lawn. Only the perfect visual cue would do, so the IQ of grass was juxtaposed with the IQ of — who else? — Albert Einstein. GreenLight, which represents the icon’s estate, was able to secure the necessary permissions quickly and the agency was cleared to use Einstein’s likeness.