Monopoly

  • Client: Hasbro
  • Project: Monopoly Electronic Banking edition
  • Task: Clearing iconic properties

Patented in 1935, Monopoly continues to be a beloved family board game. Hasbro approached GreenLight to clear American landmarks for its new electronic banking version of Monopoly. GreenLight worked to clear the use of properties across the United States — including Mall of America, Red Rocks Amphitheater, Centennial Olympic Park, Smith Tower, Willis Tower, the “Welcome to Las Vegas” sign, and the Country Music Hall of Fame — ensuring the new edition of Monopoly would be as iconic as its predecessor.