GreenLight

Nike

• Client: DDB France
• Project: Nike
• Task: Clear rights to sports clips and images

Nike and its agency, DDB France, decided to incorporate inspiring moments from sporting events around the world into its TV, online, and PR campaigns. When issues of research and licensing surfaced, GreenLight was called in to help.

GreenLight began negotiations with Premier League, Wimbledon, the Augusta Masters golf tournament, and others to choose the right clips and guarantee there were no licensing false starts. The result: Historically significant and inspirational advertising.