TAG Heuer
- Client: TAG Heuer
- Project: TAG Heuer “The Duel” online campaign
- Task: Clear film clips from the film Le Mans
TAG Heuer called on longtime partner GreenLight to resurrect Hollywood legend Steve McQueen for an appearance in an online campaign.
Our team of dedicated specialists was tasked with clearing the way for a “duel.” Sophisticated special effects were used to digitally insert Lewis Hamilton and his McLaren Formula One race car into scenes of the 1970 film Le Mans.
Follow us: