The Mondi Group

  • Client: Draftfcb
  • Project: The Mondi Group print campaign
  • Task: Clear publicity rights for Charlie Chaplin

The Mondi Group, a leading international paper and packaging company, needed a way to bring to life the concept of black-and-white and color printing. Enter GreenLight and the perfect iconic figure: Charlie Chaplin. GreenLight, using its well-established relationship with the Chaplin estate, negotiated worldwide publicity rights and was entrusted to bring color to this traditionally black-and-white film icon.