Las Vegas Licensing Expo Recap 2019
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Icon Representation
Greenlight Announces Global Representation of Marlon Brando
Legendary Actor Joins Greenlight’s Roster of Icon.
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Rights Clearances
Celebrity Marketing: How to Pick the Perfect Brand Partner
No one is perfect and that includes our favorite celebrities. Still, brands often rely on celebrities, athletes, musicians, and influencers.
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Rights Clearances
Brands Go Beyond Traditional Music Syncs
Whilst TV adverts remain a key marketing tool and their choice of music is often critical to a campaign's success, brand marketers are now connecting with music fans in new ways.
The Steve McQueen Brand Launches New Product Category Expansion
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
Women Who Moved the World Forward
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
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Product Licensing
What is Product Licensing? Merchandise Licensing and Product Licensing Explained.
Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
What are Promotional Partnerships and How do Brands Create Them?
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Featured:
Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.