Sonia Bouadma, vice president of rights services, discusses the company’s allegiance with trailblazing icons of past and present
BEN announces adding Colombian artist and designer Remedios to the product licensing rosteralongside icons Albert Einstein and Steve McQueen. The vibrant designs are perfectlyaligned for home and lifestyle opportunities. LOS ANGELES, CA, October 24, 2022 — BEN Group, the leading entertainment AI company that enables brands and creators to capture human attention across social media, streaming, TV,[...] Learn More
Strengthen your pitch with BEN Group’s advice on acquiring celebrity talent for your next campaign
LBB learns how BEN Group harnessed the power of pop culture for their latest campaign with Peaky Blinders and Bushmills Whiskey
A judge at the 2021 WARC Awards for Media, Sonia Bouadma, Vice President, Rights Clearance and Licensing for Advertising at Greenlight, writes about the winners that used partnerships to enter cultural conversations.
October marks the start of Black History Month in the UK, a month of events in October which celebrate the culture, history, and achievement of Britain’s African and Caribbean communities.
As a back-to-school treat, we're bringing the classroom to YOU! No sharpened no. 2 pencil necessary to watch these film and TV favorites in History, Biology, Phys Ed, and Music
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More
Sizzling film and TV favorites to dive into this summer.
NFTs are the latest craze these days. So how can brands capitalize on the phenomenon? The possibilities are endless.
Entertainment content featuring LGBTQ+ characters, creators, and artists.
Entertainment content featuring AAPI actors and creators.
Using clips from these award nominated films in your next ad campaign will surely win your audience.
Greenlight’s Sonia Bouadma, VP, Rights Clearance and Licensing for advertising, recently participated in a panel organized by Focal International, where she discussed overall rights processes and issues related to advertisements. The online workshop had a very successful attendance rate and was very well received. If you’re interested in Greenlight hosting a rights clearance workshop or[...] Learn More
Leading entertainment AI company, BENlabs’, takes a temperature check on the rise of immersive experiences and what this means for the advertising industry. It is harder than ever to hold someone’s attention in 2023 – and advertisers know this best. We seek out new experiences and in-person interactivity. We crave heightened, multi-sensory immersion. We need[...] Learn More
Giulia Castelli, director of rights clearances at BENlabs, on their pioneering role in the licensing of icons recreated by technology Remember when the leader of the Roman Catholic church was photographed wearing an oversized puffer jacket reminiscent of the latest Balenciaga collection? The incongruous image sent the internet into a tailspin – but it wasn’t real. Pope[...] Learn More
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon