Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Knowing where to look and who to talk to is our job.
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.