Featured:
Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Featured:
Rights Clearances
Cover Your Bases: Captivating Your Audience With a Fresh Take on a Classic Tune
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
Featured:
Rights Clearances
Examining Charlie Chaplin’s Legacy Today
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
Featured:
Rights Clearances
Experiential IP Licensing: The Downton Abbey Exhibition
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Featured:
Rights Clearances
Ads with Character: Why Licensing Characters Makes Advertising Relevant and Effective
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
Care Bears Now Available for Advertising Opportunities
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
Featured:
Rights Clearances
Cultivating Your Sonic Identity
Music in advertising increases consumer attention, emotion and memory by as much as 20%.
Featured:
Rights Clearances
The Olympics are Over – Get Ready for the Soccer World Cup
Taking the lead in rights clearance for major sporting events.