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Examining Charlie Chaplin’s Legacy Today
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
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Experiential IP Licensing: The Downton Abbey Exhibition
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
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Ads with Character: Why Licensing Characters Makes Advertising Relevant and Effective
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
Care Bears Now Available for Advertising Opportunities
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
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Cultivating Your Sonic Identity
Music in advertising increases consumer attention, emotion and memory by as much as 20%.
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The Olympics are Over – Get Ready for the Soccer World Cup
Taking the lead in rights clearance for major sporting events.
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Hallmark Scores with Vinyl Music
As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day.
The Making of a Cultural Icon
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.