Featured: Icon Representation


BEN announces adding Colombian artist and designer Remedios to the product licensing rosteralongside icons Albert Einstein and Steve McQueen. The vibrant designs are perfectlyaligned for home and lifestyle opportunities. LOS ANGELES, CA, October 24, 2022 — BEN Group, the leading entertainment AI company that enables brands and creators to capture human attention across social media, streaming, TV,[...] Learn More

Featured: Rights Clearances


October marks the start of Black History Month in the UK, a month of events in October which celebrate the culture, history, and achievement of Britain’s African and Caribbean communities.

Featured: Rights Clearances

Back To School

As a back-to-school treat, we're bringing the classroom to YOU! No sharpened no. 2 pencil necessary to watch these film and TV favorites in History, Biology, Phys Ed, and Music

Featured: Icon Representation Rights Clearances

Why licencing iconic evergreen celebrities makes commercial sense.

Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More

Featured: Rights Clearances


NFTs are the latest craze these days. So how can brands capitalize on the phenomenon? The possibilities are endless.

Featured: Rights Clearances


Greenlight’s Sonia Bouadma, VP, Rights Clearance and Licensing for advertising, recently participated in a panel organized by Focal International, where she discussed overall rights processes and issues related to advertisements. The online workshop had a very successful attendance rate and was very well received. If you’re interested in Greenlight hosting a rights clearance workshop or[...] Learn More

Featured: Rights Clearances

Immersive Experiences Are Here to Stay – Is Your Brand Ready?

Leading entertainment AI company, BENlabs’, takes a temperature check on the rise of immersive experiences and what this means for the advertising industry. It is harder than ever to hold someone’s attention in 2023 – and advertisers know this best. We seek out new experiences and in-person interactivity. We crave heightened, multi-sensory immersion. We need[...] Learn More

Featured: Rights Clearances

Licensing in the Age of AI

Giulia Castelli, director of rights clearances at BENlabs, on their pioneering role in the licensing of icons recreated by technology Remember when the leader of the Roman Catholic church was photographed wearing an oversized puffer jacket reminiscent of the latest Balenciaga collection? The incongruous image sent the internet into a tailspin  – but it wasn’t real. Pope[...] Learn More