SVP of Greenlight, Tamra Knepfer’s piece on using politicians imagery was featured in the Licensing Book. An excerpt is published below, but you can read the full article here.

Now that President Donald Trump has settled into the Oval Office, it is interesting to see how the current political climate has impacted the state of advertising. Even for his swearing in ceremony, Trump used Facebook ads to offer inauguration tickets. When the leader of the free world has a purely business background and has consistently used his name, image, and reputation to advertise products or services, it is an appropriate time to explore the subject of politicians, advertising, and the risks of using a politician’s persona, name, likeness, or image without proper approvals.

This article by Tamra was originally published in Licensing Book