As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day. The collection will include three cards with exclusive 7-inch vinyl records featuring songs from legendary Atlantic Records artists Bruno Mars, Aretha Franklin and INXS.
“At Hallmark, we are merging music trends with greeting cards to take card giving and receiving to the next level,” said Tom Brantman, creative director – Hallmark Greetings Innovation. “Sharing and enjoying music with others is an experience that spans all generations and brings people together in a way that other things can’t. Our vinyl record cards do just that: they offer more than a sentiment – they are a gift in themselves.”
First of their kind, each Hallmark Vinyl Record Card comes with a 45 RPM vinyl record featuring two songs from each artist built into a sleeve on card’s cover. Just remove the record, put it on any record player and enjoy the music.
Greenlight collaborated with Atlantic Records and Warner Music Group to clear the music rights for the popular artists’ records inserted into the greeting cards.
“We are thrilled to be partnering with Hallmark on the launch of such an innovative product,” said Mark Pinkus, President of Rhino Entertainment, who oversees the Atlantic Records catalog. “With the renewed popularity of vinyl, especially among younger generations, we see this as an amazing opportunity to showcase classic songs, along with current hits, to the card buying public.”
Look for Hallmark Vinyl Record Cards anywhere Hallmark cards are sold, or shop the cards online at Hallmark.com and Amazon.com. In addition to Valentine’s Day Vinyl Record Cards, Hallmark will launch new Vinyl Record Card designs for birthdays later this year.