The Steve McQueen Brand Launches New Product Category Expansion
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
Icon Representation
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Women Who Moved the World Forward
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
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Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
The Making of a Cultural Icon
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
The Power of Quotes
Quoted words are powerful: they inspire, encourage, motivate, and persuade by tying a brand to a familiar saying or message.
Reviving An Icon: How Einstein Became One of the Biggest Influencers in Social
We spoke with the team that helped grow the icon’s audience to more than 20 million people.
The Branding of Dead Celebrities (Delebrities)
When it comes to celebrities, their brand value appears to go up once they have passed.