Muhammad Ali: an infinite influencer
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Icon Representation
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Icon Representation
BEN ANNOUNCES GLOBAL REPRESENTATION OF REMEDIOS
BEN announces adding Colombian artist and designer Remedios to the product licensing rosteralongside icons Albert Einstein and Steve McQueen. The vibrant designs are perfectlyaligned for home and lifestyle opportunities. LOS ANGELES, CA, October 24, 2022 — BEN Group, the leading entertainment AI company that enables brands and creators to capture human attention across social media, streaming, TV,[...] Learn More
Why licencing iconic evergreen celebrities makes commercial sense.
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More
Las Vegas Licensing Expo Recap 2019
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
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Icon Representation
Greenlight Announces Global Representation of Marlon Brando
Legendary Actor Joins Greenlight’s Roster of Icon.
The Steve McQueen Brand Launches New Product Category Expansion
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
Women Who Moved the World Forward
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
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Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.