Muhammad Ali: an infinite influencer
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
BEN announces adding Colombian artist and designer Remedios to the product licensing rosteralongside icons Albert Einstein and Steve McQueen. The vibrant designs are perfectlyaligned for home and lifestyle opportunities. LOS ANGELES, CA, October 24, 2022 — BEN Group, the leading entertainment AI company that enables brands and creators to capture human attention across social media, streaming, TV,[...] Learn More
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Legendary Actor Joins Greenlight’s Roster of Icon.
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Knowing where to look and who to talk to is our job.