Las Vegas Licensing Expo Recap 2019
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Product Licensing
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
The Steve McQueen Brand Launches New Product Category Expansion
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
Featured:
Product Licensing
What is Product Licensing? Merchandise Licensing and Product Licensing Explained.
Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
What are Promotional Partnerships and How do Brands Create Them?
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Care Bears Now Available for Advertising Opportunities
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
The Making of a Cultural Icon
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
The Branding of Dead Celebrities (Delebrities)
When it comes to celebrities, their brand value appears to go up once they have passed.