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Product Licensing

Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Product Licensing
Rights Clearances
Featured: Product Licensing Rights Clearances

Consider These Holiday Favorites for a Magical Campaign

Give the gift of memorable and effective marketing by licensing from these Holiday classics for your next seasonal campaign.

By Stacy Finkelstein On November 24th 2020
Featured: Product Licensing Rights Clearances

Spooky Classics That Will Thrill Your Audience

Choose from these scary films and series to create a chilling campaign everyone will remember.

By Mae Rodriguez On October 30th 2020
Featured: Icon Representation Product Licensing Rights Clearances

Las Vegas Licensing Expo Recap 2019

The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

By Ryan Kernan On June 10th 2019
Featured: Icon Representation Product Licensing

The Steve McQueen Brand Launches New Product Category Expansion

The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.

By Company Press Release On March 26th 2019
Featured: Product Licensing

What is Product Licensing? Merchandise Licensing and Product Licensing Explained.

Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.

By Ryan Kernan On January 31st 2019
Featured: Icon Representation Product Licensing Rights Clearances

From Greenlight UK: 2018 in a Nutshell

From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.

By Tim Waine On January 4th 2019
Featured: Product Licensing Rights Clearances

What are Promotional Partnerships and How do Brands Create Them?

Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.

By Sonia Bouadma On January 4th 2019
Featured: Product Licensing Rights Clearances

Care Bears Now Available for Advertising Opportunities

American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.

On April 30th 2018
Featured: Icon Representation Product Licensing

Give Star Power to Your Product

Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.

By Ryan Kernan On April 27th 2018
Featured: Icon Representation Product Licensing Rights Clearances

The Making of a Cultural Icon

In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.

By Gary Shenk On February 1st 2018

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