Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
When it comes to celebrities, their brand value appears to go up once they have passed.