Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.