Care Bears Now Available for Advertising Opportunities
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Product Licensing
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
The Making of a Cultural Icon
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
The Branding of Dead Celebrities (Delebrities)
When it comes to celebrities, their brand value appears to go up once they have passed.