Las Vegas Licensing Expo Recap 2019
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Rights Clearances
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Celebrity Marketing: How to Pick the Perfect Brand Partner
No one is perfect and that includes our favorite celebrities. Still, brands often rely on celebrities, athletes, musicians, and influencers.
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Brands Go Beyond Traditional Music Syncs
Whilst TV adverts remain a key marketing tool and their choice of music is often critical to a campaign's success, brand marketers are now connecting with music fans in new ways.
Women Who Moved the World Forward
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
What are Promotional Partnerships and How do Brands Create Them?
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
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Cover Your Bases: Captivating Your Audience With a Fresh Take on a Classic Tune
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
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Examining Charlie Chaplin’s Legacy Today
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
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Experiential IP Licensing: The Downton Abbey Exhibition
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.