No one is perfect and that includes our favorite celebrities. Still, brands often rely on celebrities, athletes, musicians, and influencers.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.