Muhammad Ali: an infinite influencer
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Sonia Bouadma, vice president of rights services, discusses the company’s allegiance with trailblazing icons of past and present
Strengthen your pitch with BEN Group’s advice on acquiring celebrity talent for your next campaign
LBB learns how BEN Group harnessed the power of pop culture for their latest campaign with Peaky Blinders and Bushmills Whiskey
A judge at the 2021 WARC Awards for Media, Sonia Bouadma, Vice President, Rights Clearance and Licensing for Advertising at Greenlight, writes about the winners that used partnerships to enter cultural conversations.
October marks the start of Black History Month in the UK, a month of events in October which celebrate the culture, history, and achievement of Britain’s African and Caribbean communities.
As a back-to-school treat, we're bringing the classroom to YOU! No sharpened no. 2 pencil necessary to watch these film and TV favorites in History, Biology, Phys Ed, and Music
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More
Sizzling film and TV favorites to dive into this summer.
NFTs are the latest craze these days. So how can brands capitalize on the phenomenon? The possibilities are endless.