Check out the most popular movies and characters in streaming to make your next ad campaign a blockbuster.
Many brands and agencies are turning to licensing to fulfil their messaging needs. Existing footage and photos from current TV content or iconic archived moments remain available to construct assets in an edit.
The Greenlight team recaps the world’s largest gathering of licensing professionals at Licensing Expo 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
No one is perfect and that includes our favorite celebrities. Still, brands often rely on celebrities, athletes, musicians, and influencers.
Whilst TV adverts remain a key marketing tool and their choice of music is often critical to a campaign's success, brand marketers are now connecting with music fans in new ways.
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.