Rights Clearances Archives - GreenLight Rights

Featured: Icon Representation Product Licensing Rights Clearances

From Greenlight UK: 2018 in a Nutshell

From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.

By Tim Waine On January 4th 2019

Featured: Product Licensing Rights Clearances

What are Promotional Partnerships and How do Brands Create Them?

Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.

By Sonia Bouadma On January 4th 2019

Featured: Rights Clearances

Cover Your Bases: Captivating Your Audience With a Fresh Take on a Classic Tune

Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.

By Jake Terrell On September 27th 2018

Featured: Rights Clearances

Examining Charlie Chaplin’s Legacy Today

He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.

On August 30th 2018

Featured: Icon Representation Rights Clearances

Finding that Perfect Piece of Content

Knowing where to look and who to talk to is our job.

By Giulia Castelli On August 3rd 2018

Featured: Rights Clearances

Experiential IP Licensing: The Downton Abbey Exhibition

As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.

By Tamra Knepfer On June 28th 2018

Featured: Rights Clearances

Ads with Character: Why Licensing Characters Makes Advertising Relevant and Effective

Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.

By David Rowe On June 1st 2018