Muhammad Ali: an infinite influencer
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Rights Clearances
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Pioneers of Positive Change: How BEN Group Amplifies the Voices That Define Us
Sonia Bouadma, vice president of rights services, discusses the company’s allegiance with trailblazing icons of past and present
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Pitch Perfect: Celebrity Icons and Influencers in Commercials
Strengthen your pitch with BEN Group’s advice on acquiring celebrity talent for your next campaign
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Knowing Your Audience: When Prime Time TV and Adland Join Forces
LBB learns how BEN Group harnessed the power of pop culture for their latest campaign with Peaky Blinders and Bushmills Whiskey
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Language, humour and values: partnerships that entered culture
A judge at the 2021 WARC Awards for Media, Sonia Bouadma, Vice President, Rights Clearance and Licensing for Advertising at Greenlight, writes about the winners that used partnerships to enter cultural conversations.
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BLACK HISTORY MONTH UK
October marks the start of Black History Month in the UK, a month of events in October which celebrate the culture, history, and achievement of Britain’s African and Caribbean communities.
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Back To School
As a back-to-school treat, we're bringing the classroom to YOU! No sharpened no. 2 pencil necessary to watch these film and TV favorites in History, Biology, Phys Ed, and Music
Why licencing iconic evergreen celebrities makes commercial sense.
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More
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Summer Splashes
Sizzling film and TV favorites to dive into this summer.
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NFTs! NFTs! NFTs!
NFTs are the latest craze these days. So how can brands capitalize on the phenomenon? The possibilities are endless.