Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Knowing where to look and who to talk to is our job.
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Music in advertising increases consumer attention, emotion and memory by as much as 20%.
Taking the lead in rights clearance for major sporting events.
As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day.
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.