Strengthen your pitch with BEN Group’s advice on acquiring celebrity talent for your next campaign
LBB learns how BEN Group harnessed the power of pop culture for their latest campaign with Peaky Blinders and Bushmills Whiskey
A judge at the 2021 WARC Awards for Media, Sonia Bouadma, Vice President, Rights Clearance and Licensing for Advertising at Greenlight, writes about the winners that used partnerships to enter cultural conversations.
Selecting brand aligned icons, from challengers and rule breakers, to leaders, beloved athletes, musicians and movie stars, can be heavy work, plus it can be a little daunting to navigate the licensing process from a creative perspective. So why should advertisers and brand owners continue to go down this route? Associating your brand with an[...] Learn More