Taking the lead in rights clearance for major sporting events.
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
Whether a famous face is used in TV advertisements or on billboards, the individual’s rights of use must be clarified.
We spoke with the team that helped grow the icon’s audience to more than 20 million people.
Greenlight’s London team volunteered for Starlight, a charity which brightens the lives of seriously and terminally ill children by wish granting and providing them with fun, entertainment, laughter and distraction.