The Steve McQueen Brand Launches New Product Category Expansion
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Women Who Moved the World Forward
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
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Product Licensing
What is Product Licensing? Merchandise Licensing and Product Licensing Explained.
Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From Greenlight UK: 2018 in a Nutshell
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
What are Promotional Partnerships and How do Brands Create Them?
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
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Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
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Rights Clearances
Cover Your Bases: Captivating Your Audience With a Fresh Take on a Classic Tune
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
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Rights Clearances
Examining Charlie Chaplin’s Legacy Today
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
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Rights Clearances
Experiential IP Licensing: The Downton Abbey Exhibition
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.