As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
Music in advertising increases consumer attention, emotion and memory by as much as 20%.
Taking the lead in rights clearance for major sporting events.
As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day.
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
Whether a famous face is used in TV advertisements or on billboards, the individual’s rights of use must be clarified.
Quoted words are powerful: they inspire, encourage, motivate, and persuade by tying a brand to a familiar saying or message.