Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Knowing where to look and who to talk to is our job.
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
Music in advertising increases consumer attention, emotion and memory by as much as 20%.
Taking the lead in rights clearance for major sporting events.
As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day.