No one is perfect and that includes our favorite celebrities. Still, brands often rely on celebrities, athletes, musicians, and influencers.
Whilst TV adverts remain a key marketing tool and their choice of music is often critical to a campaign's success, brand marketers are now connecting with music fans in new ways.
The McQueen brand will seek best-in-class partners to create men’s apparel and accessory programs inspired by his iconic life and legacy.
We honor female trailblazers who have paved the way in creating positive changes in the world and encourage future generations of women.
Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams.
From world class rights clearance work for McDonalds and Halifax to traveling from France to Los Angeles, 2018 has been quite the year for Greenlight UK.
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.