What are Promotional Partnerships and How do Brands Create Them?
Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Icon Representation
Ella Fitzgerald Signs as Greenlight’s Newest Icon
Greenlight is thrilled to welcome Ella Fitzgerald as the newest addition to our roster of icons.
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Rights Clearances
Cover Your Bases: Captivating Your Audience With a Fresh Take on a Classic Tune
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
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Rights Clearances
Examining Charlie Chaplin’s Legacy Today
He’s been described as a gentleman, a poet, a dreamer, a businessman, and always hopeful of romance and adventure.
Finding that Perfect Piece of Content
Knowing where to look and who to talk to is our job.
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Rights Clearances
Experiential IP Licensing: The Downton Abbey Exhibition
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
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Rights Clearances
Ads with Character: Why Licensing Characters Makes Advertising Relevant and Effective
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
Care Bears Now Available for Advertising Opportunities
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.
Give Star Power to Your Product
Steve McQueen, for example, has long running partnerships with a variety of industry-leading partners, including Persol and Tag Heuer.
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Rights Clearances
Cultivating Your Sonic Identity
Music in advertising increases consumer attention, emotion and memory by as much as 20%.