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Hallmark Scores with Vinyl Music
As vinyl records see an unprecedented resurgence, Hallmark released the first-ever Vinyl Record Cards this Valentine’s Day.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
The Making of a Cultural Icon
In a TED Talk, Branded Entertainment Network's former CEO and now Executive Chairman, Gary Shenk, discusses why certain iconic people transform into cultural icons, becoming representations of what it means to be smart, cool, or sexy.
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What must agencies be aware of when using testimonials in advertisements?
Whether a famous face is used in TV advertisements or on billboards, the individual’s rights of use must be clarified.
The Power of Quotes
Quoted words are powerful: they inspire, encourage, motivate, and persuade by tying a brand to a familiar saying or message.
Reviving An Icon: How Einstein Became One of the Biggest Influencers in Social
We spoke with the team that helped grow the icon’s audience to more than 20 million people.
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Characters can help develop awareness and empathy
Greenlight’s Sonia Bouadma on how characters can help brands boost consumer affection.
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Greenlight UK Volunteers at Starlight Summer Party 2017
Greenlight’s London team volunteered for Starlight, a charity which brightens the lives of seriously and terminally ill children by wish granting and providing them with fun, entertainment, laughter and distraction.
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Brand and the Cult of Celebrity
Times and trends may change, but celebrity brand endorsements remain one of the most powerful ways for brands to engage with consumers, stay relevant and generate buzz.
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To Consumer Connections and Beyond
Driving Brands Forward With Icon Power
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Licensing Nostalgia
Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing, society sit up campaign that every creative dreams of making, but damn are they effective.