Promotional partnerships are partnerships brokered between studios and brands by leveraging collective resources to raise mass awareness for both.
Audiences are receptive to a new spin on a classic track. Pairing a scene or advertisement with a recognizable song hooks us; a fresh take on the song reels us in.
As a global leader in merchandise licensing of icons, it is important for Greenlight to keep a pulse on what is happening in the licensing industry.
Licensing of an iconic character effectively drives emotional engagement with the brand, connecting a characters’ attributes and story directly with a brand’s product or service.
American Greetings Entertainment’s Care Bears™ is now available for advertising opportunities through Greenlight.