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Characters can help develop awareness and empathy
Greenlight’s Sonia Bouadma on how characters can help brands boost consumer affection.
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
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Greenlight UK Volunteers at Starlight Summer Party 2017
Greenlight’s London team volunteered for Starlight, a charity which brightens the lives of seriously and terminally ill children by wish granting and providing them with fun, entertainment, laughter and distraction.
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Brand and the Cult of Celebrity
Times and trends may change, but celebrity brand endorsements remain one of the most powerful ways for brands to engage with consumers, stay relevant and generate buzz.
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To Consumer Connections and Beyond
Driving Brands Forward With Icon Power
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Licensing Nostalgia
Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing, society sit up campaign that every creative dreams of making, but damn are they effective.
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5 Licensed Lions Win at Cannes
Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen.
The Branding of Dead Celebrities (Delebrities)
When it comes to celebrities, their brand value appears to go up once they have passed.
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We Have Nothing to Fear… But a Lawsuit?
It is interesting to see how the current political climate has impacted the state of advertising.