Times and trends may change, but celebrity brand endorsements remain one of the most powerful ways for brands to engage with consumers, stay relevant and generate buzz.
Driving Brands Forward With Icon Power
Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing, society sit up campaign that every creative dreams of making, but damn are they effective.
Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen.
When it comes to celebrities, their brand value appears to go up once they have passed.
It is interesting to see how the current political climate has impacted the state of advertising.