Featured:
Rights Clearances
To Consumer Connections and Beyond
Driving Brands Forward With Icon Power
Blog
Your go-to resource for the latest ideas, insights, trends, and best practices for rights clearances, celebrity endorsements, and product licensing.
Featured:
Rights Clearances
Licensing Nostalgia
Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing, society sit up campaign that every creative dreams of making, but damn are they effective.
Featured:
Rights Clearances
5 Licensed Lions Win at Cannes
Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen.
The Branding of Dead Celebrities (Delebrities)
When it comes to celebrities, their brand value appears to go up once they have passed.
Featured:
Rights Clearances
We Have Nothing to Fear… But a Lawsuit?
It is interesting to see how the current political climate has impacted the state of advertising.