Allergan

The Story

Research shows emotions are read in one another’s eyes, but redness, itching and watering eyes,  all common symptoms of Chronic Dry Eye‚ may unintentionally send the wrong message. Through Eyepowerment, Allergan’s goal is to educate people on symptoms that may indicate Chronic Dry Eye disease and empower them to talk to a doctor. Greenlight partnered with FCB Chicago to secure the publicity rights of extraordinary game-changing women whose strong eye language revealed their character and helped them to make an impact in the world.