Coca-Cola – Masterpiece

Bringing art to life with artwork clearances

BENLabs is delighted to have worked on Coca-Cola’s latest campaign featuring the iconic “Large Coca-Cola – 1962” artwork by our represented icon Andy Warhol.

The spot is a true masterpiece and is set in a museum featuring artworks from iconic artists and contemporary artists. The scene starts with the Andy Warhol artwork: we see the iconic bottle being snatched from one painting to another, taking on the style of each artwork as it travels round the museum. The special effects are amazing, and the spot has been described as “one of the most visually inspired spots of the year so far” by Shots magazine. The “Masterpiece” film and content were created by Blitzworks, produced by Heads Up Production and directed by Henry Scholfield of Academy Films with post-production by Electric Theatre Company.

The end result is visually striking, carefully crafted, shot in an epic fashion and we are honoured to have been part of this project since its inception and up to its release on screen.