COMCAST
'Lines'
THE STORY
When Burrell Communications was tasked with creating Comcast’s Olympic Spot saluting the Team of Tomorrow, Greenlight assisted with rights clearances. We secured permissions to use the likeness of disruptors and challengers, Jesse Owens and Jackie Robinson, who overcame barriers and lines meant to divide people in their pursuit of excellence, proving Comcast’s powerful storyline that the only lines we should only need to cross – are finish lines.
