What is the most effective way to bring attention to a new product launch? Frucor Suntory’s Strange Brew developed a clever tagline and linked it to a globally known icon that wholly embodies the messaging of the campaign. Their ‘Refresh Your Inner Genius’ tagline coupled with the sparkling coffee splash of Einstein’s silhouette got their refreshing message across sparklingly clear. Now, that’s genius! Greenlight licensed the likeness of Albert Einstein in this fun Australian campaign.