Sir Edmund Hillary and Tenzing Norgay achieved worldwide and lasting fame when they became the first climbers to ever reach the summit of Mt. Everest. Gilead Sciences hopes to achieve the same sort of renown with the invention and release of their revolutionary new Hepatitis-C medication. Pairing up Gilead with Hillary & Norgay was a wonderful way to demonstrate this historic achievement. Greenlight facilitated all clearances for the campaign.