JET BLUE ‘JUST ALRIGHT BROTHERS’

Jet Blue

THE STORY

Greenlight worked with JetBlue’s agency, MullenLowe to clear the rights of the Wright Brothers in their recent and very relatable campaign.

As the Wright Brothers revolutionized air travel, the Alright Brothers just made it alright.  In the campaign, JetBlue pokes fun at competitors, personified by the Alright Brothers, highlighting different scenarios including subpar customer service, lack of snacks, legroom, and entertainment. As we are continually being forced to be satisfied with the bare minimum, the airline lets us know that at JetBlue, ‘Just alright doesn’t fly here.’