Just Crack An Egg
Does a hot and savory scrambled egg breakfast bowl made in a microwave sound too good to be true? Perhaps it sounds just as crazy as the Wright Brothers attempting to fly an airplane… until they actually did!
The Kraft Heinz brand, Just Crack An Egg’s ad campaign was created by Goodby Silverstein & Partners and plays into this idea that all new and great things are often met with a bit of hesitation.
The use of the Wright Brothers in the spot, represented and cleared by Greenlight, helped tie the ad together quite perfectly.