LG Soundbar

The Story

Greenlight delivered a music program designed to demonstrate the sonic capabilities of LG’s new Soundbar, presented within an interactive, in-store display at 4,000 Walmart, Sam’s Club, and Costco locations. The global electronics manufacturing giant was in search of popular songs that would specifically elevate both the brand and consumer engagement. Greenlight curated and cleared major hits from artists including Rachel Platten and Vance Joy, all within a two-week period in time to launch the program in November 2017.