Lynx Africa

The Story

Greenlight assisted Oliver and Lynx with obtaining permission to use the iconic Smiley and London Red Route Master in a 25th-anniversary campaign of its best-selling fragrance, Lynx Africa. 

The advert, called Hot Since ’95, highlights nostalgic moments of the last 25 years and takes viewers on a journey through British moments told through the story of a classic teen romance with a modern twist.