Miro Limitato Clothing Range
Greenlight worked with boutique limited edition company, Limitato, and cleared rights for artistic works by Miro for their 2022 clothing range.
A number of the artist’s iconic works were used to create beautiful urban designs on t-shirts, hoodies, jackets, and shirts which are sold in high-end retailers globally such as Harvey Nichols, The Webster, Farfetch, NK, and Apropos.
Using iconic artworks can elevate a product range. Designers and manufacturers always need to use the artworks in a sympathetic way, and many estates only allow the full artwork to be shown; with the Limitato Miro range we were able to use details of the works in addition to the full artworks.
Having a long-standing relationship with the artist’s estate, Greenlight was able to clear the usage and manage the creative assets for Limitato. In addition, Greenlight also leveraged relationships with image archives to supply the actual photographic files to the client for a full 360-degree service.