Motel One – Ulm, Germany
Greenlight worked with Motel One chain who wished to feature Einstein as part of their new hotel décor. The hotel is in the German City of Ulm, the birthplace of Einstein in 1879, hence the tie-in, linking the famous scientist with the location.
The décor features throughout the lobby and bar areas and is created from images of Einstein, as well as his scientific formulas and signature. The designs form a collage celebrating his life and work.
As sole representative for Einstein, Greenlight worked with Motel One and gave permission to use all elements of the design and Albert Einstein’s rights in the hotel venue as well as in all PR, marketing and social media for the hotel.