O2 and NSPCC: Parents vs. Kids Quiz
O2
The Story
Telecom giant O2 partnered with children’s charity NSPCC to provide a tool to keep kids safe online.
Alongside O2’s creative agency VCCP, Greenlight was brought on board to clear talent and IP references for a parents vs kids digital quiz. Questions about talent and commercial IP ran alongside more serious questions regarding online safety. After a hugely successful first run, the quiz was brought back in 2019 in order to distribute the quiz to a larger audience.
In the next installment, Greenlight secured the rights to reference a multitude of influencers, celebrities, games, social platforms and apps, as part of this online educational tool. The clearances included both visual and in text references on all IP.
