Ovadia & Sons

The Story

Ovadia & Sons was founded in 2011 by twin brothers Shimon and Ariel Ovadia, who moved from Jerusalem to NYC in the early ‘80s. The brand effortlessly combines streetwear and designer fashion, encompassing the brothers’ keen eye for design and street-savviness.

Greenlight granted Ovadia & Sons a license to produce t-shirts, sweatshirts, & shirts using our icon Albert Einstein. Ovadia & Sons, based in New York, will be distributing this apparel in the U.S., Canada, Europe, China & Japan. This Capsule will be launching December 2019.