Salesforce Einstein

The Story

Salesforce, a worldwide market leader in cloud-based technology and the #1 customer relationship management (CRM) platform, was looking for a unique name to brand and market its new product — an Artificial Intelligence (AI) platform.  Tapping into the unparalleled equity and awareness of Einstein,  Salesforce and Greenlight entered into a multi-year licensing partnership to create “Salesforce Einstein™.”  The partnership combined the brains of Salesforce’s Artificial Intelligence (AI) platform with Einstein’s name and likeness.  This not only provided Salesforce with clear differentiation to other AI business-to-business software solutions, but by creating a proprietary, animated customer-friendly Einstein character, Salesforce added to the product’s accessibility for its customers, despite its technological sophistication.