Smart Energy GB – Albert Einstein

Tea and biscuits with a side serving of smart meters

In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein’s living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. Centring on the traditional British ritual of ‘tea and biscuits’, each time Albert Einstein opens the biscuit jar, it plays an eight-bit version of a British anthem, compelling the scientist to deliver a rousing speech on how smart meters could help Britain rely less on imported gas. With 30-second executions running on TV, Broadcaster VOD, AdSmart and YouTube, the ad is supported by radio spots as well as complementary social and display ads.