Smart Energy GB

THE STORY

Smart Energy GB has enlisted the support of Albert Einstein to explain the benefits of smart meters to UK consumers.

Using CGI, Albert Einstein is recreated and transported into the present day. Known to personify “smart”, Albert Einstein is seen marvelling at modern day technology. However, he’s not impressed with the national energy system. 

This light-hearted campaign deserves a thumbs up, or rather, many ‘likes.’

AMV BBDO was the genius behind the creative campaign, whilst The Mill recreated a digital version of Einstein using performance capture and the latest CGI technology.