Steve McQueen Eyewear
SMQ
The Story
Steve McQueen Eyewear launched at Europe’s premier Optical Fair to nearly 40,000 attendees in September 2019.
Steve McQueen’s auto sports legacy serves as the basis of inspiration for the eyewear collection. From custom made screws inspired by motorcycle parts, to frames that take their shape from the curve of a Porsche, the collection evokes McQueen’s greatest passion and most enduring legacy.
The initial collection consists of 21 styles and over 100 SKUs. The product is now available at retail across Europe.
