TESCO 100 Year Centennial

The Story

Tesco and its agency BBH wanted to secure popular icons to celebrate Tesco’s 100^th Anniversary through a series of cultural moments from across the decades.

After advising the client on feasibility and costs, Greenlight approached and secured Mr.Blobby, Michael Van Wijck AKA “The Wolf” and the Lambrettas. The campaign spanned multiple mediums, including TV, print, radio and digital.  Greenlight secured all the required rights to make the 100-year celebratory ad a reality.