TikTok Brit Awards Campaign

The Story

To celebrate TikTok’s Red carpet live-stream partnership with the Brit Awards, the brand wanted to encourage TikTok users to “get Red Carpet ready”. To do so, TikTok partnered with influencers who changed into outfits linked to iconic British musicians or music genres/eras (Brit rock, new romantic, punk, brit pop, grime, UK garage). Greenlight secured the image rights to iconic 80’s band BROS and Geri Halliwell to be portrayed in a series of videos featuring influencers The Sharp Twins and ReFelicity.