Toyota Home Team


On the 100th anniversary of the founding of the Negro League baseball, Toyota payed tribute to the league’s heritage, love of baseball, and to one of leagues own, Jim Robinson.

Greenlight assisted Burrell Communication (Toyota’s ad agency) with talent casting and securing rights to use sports memorabilia, locations & artwork permissions. The 2020 Toyota Highlander transports Mr. Robinson down memory lane at the Negro Leagues Baseball Museum in Kansas City, Mo., where his love for the game comes to life. Toyota also made a donation to Harlem Little League as part of this campaign.