University of Georgia
Sia Unstoppable
The Story
During their NCAA division championship and Rose Bowl games, the University of Georgia wanted to command the attention of the millions watching. UGA sought to underscore their message with an inspiring song by a big-name artist. Greenlight secured the rights to Sia’s hit anthem Unstoppable along with flexibility to use the song if the Bulldogs advanced through additional televised games. The evocative recruitment spot stood out from the crowd and made the most of its available screen time.
