Upgrade Reality Campaign

NTT Research

Greenlight Solution

NTT Research’s newest campaign, showcases examples of pioneers like the Wright Brothers who have achieved world changing advancements in flight, alongside trailblazers who have changed the course of history with their groundbreaking contributions in medicine and technology. 

Just like these historical trailblazers, NTT Research also strives to change the world and upgrade our reality by conducting basic research to answer the most challenging scientific questions of our time in an effort to further humanity and our lives.

Greenlight helped NTT Research execute their creative vision by licensing the likeness of the Wright  Brothers in this ”Upgrade Reality” campaign.