Vodafone Line Clearances
Global telecoms company, Vodafone, wanted to highlight how customers can ‘Enjoy More’ with their endless streaming monthly pass. The print campaign creative shows incomplete famous lines from popular culture: the movie T2: Judgement Day and the song ‘Hit Me Baby One More Time’ by Britney Spears. In doing so the ad shows the potential shortfalls of not having an endless streaming pass.
Greenlight was brought in to make sure licensing shortfalls were of no concern. We utilised our movie studio and music publisher relationships, licensing the rights required for this clever and instantly popular campaign.